Our Story

The Moreno family has raised cattle since 1819. Their roots trace to Spain, and in the 1800s the family settled in Cuba, where three generations of cattlemen and women built thriving cattle operations before political conditions kept them from expanding.

In 1992 the family brought its enterprise to the United States, settling first in Miami, Florida, where a fourth and fifth generation found an industry that shared their values and their appetite for new technology. In 2017 they followed opportunity to Riesel, Texas, just outside Waco, which became the new home of the Moreno Brahman herd and facilities.

Today Moreno Ranches runs registered Red, Gray and Polled Brahman seedstock and cow/calf operations in Venus, Florida, and Riesel, Texas, accredited by the American Brahman Breeders Association and the American Embryo Transfer Association. The family has focused on AI and embryo transfer, distributes Mcheck genetics to ranches around the world, competes on the national show circuit, and also offers cattle brokerage and consulting.