Diamond M Beefmasters
29 animals · Beefmaster · George West, Texas
South Texas Beefmaster Breeder Since 1975
Your next herd bull and replacement heifers, from Dave and Cheri Moore in George West, Texas. Call and visit the ranch any time.
Why Diamond M Beefmasters
Beefmaster Breeders Since 1975
Dave and Cheri Moore have raised Beefmaster cattle in George West, Texas, for more than five decades, on the South Texas country the breed was built for.
AI & ET Genetics
Heifers by sires such as CF Unico 219/1, BR Frat Boy 75 and Fusion 578/3, including ET calves out of the ranch's donor cows, with BBU EPDs on every lot.
Proven in the LOBBA Program
Diamond M heifers go through the Live Oak heifer development program and sell in the LOBBA Spring and Fall sales; Dave received the association's 2025 Legend Award.
Development Heifers
Diamond M-bred heifers developed in the Live Oak heifer program.
ET & AI Genetics
Embryo-transfer calves from donor cows and AI sires.
Our Story
Diamond M Beefmasters is the program of Dave and Cheri Moore at 619 FM 799 in George West, Texas. They have been breeding Beefmaster cattle in South Texas since 1975.
The Moores describe their four decades and more in the cattle business as a journey they are still on, chasing their dreams and passions and finding joy and peace in ranching. They count themselves grateful and blessed, and they invite buyers to call and visit the ranch any time for a look around.
Diamond M raises herd bulls and replacement heifers. Their heifers are developed in the Live Oak Beefmaster Breeders Association program and offered in the LOBBA Spring Showdown and Fall sales. Dave serves as LOBBA Treasurer, and in 2025 the association gave him its Legend Award for service to the breed.
Our Journey
Into Beefmasters
Dave and Cheri Moore start breeding Beefmaster cattle in South Texas, at George West.
Spring Showdown consignment
Diamond M consigns five development heifers, including D M R 442 and D M R 402, to the LOBBA Spring Showdown in Three Rivers on March 15.
50th Annual LOBBA Fall Sale
Diamond M consigns four development heifers to the association's golden-anniversary sale on September 27, among them an ET daughter of CF Unico 219/1.
LOBBA Legend Award
The Live Oak Beefmaster Breeders Association names Dave Moore its 2025 Legend Award recipient for service to the breed and the association.
Seven lots at the Spring Showdown
Diamond M offers seven lots at the Spring Showdown Beefmaster Sale on May 9, 2026, including development heifers, open heifers and pairs.